Professional Profile

Senior communications leader with 15+ years’ experience across AAA games and global entertainment, including Blizzard Entertainment, 2K Games, and Unity. Operated primarily at a regional and international level, working above territory teams to shape communications strategy for major launches, live-service titles, and culturally sensitive moments.

Trusted for editorial judgement and calm decision-making under pressure, with deep experience advising senior leadership on tone, timing, and risk. Known for stewarding complex communications across multiple markets while maintaining credibility with players, press, and internal stakeholders.

Core Expertise

• Communications Strategy: Multi-Territory & Regional Coordination | Global-to-Local Execution | Publisher, Platform & Developer-Facing Communications
• Media & Press: Media Strategy & Partnerships | Press Event Conception & Delivery | Spokesperson Preparation | Coverage Planning & Analysis
• Campaign Execution: High-Impact Product Launches | Live-Service Communications | Resource-Efficient Activations | Creative Messaging
• Crisis & Executive Advisory: Crisis & Issues Management | Executive Counsel | Leadership Alignment | Rapid-Response Coordination
• Leadership & Stewardship: Budget & Agency Management (€500k+) | Editorial Oversight | Cross-Functional Leadership

Professional Experience

UNITY TECHNOLOGIES

Snr. Communications Manager → Snr. Program Manager (promoted twice) | France (Remote) | 2021 – Current

Led international communications strategy across EMEA, Americas, and APAC, setting direction and oversight for regional teams and agencies. Partnered with legal and brand teams to ensure IP protection and consistent editorial standards across all external communications.

Key Achievements:

• Led crisis communications during the Unity runtime fee controversy (2023), coordinating executive messaging and media response across regions while maintaining trust with developer communities and press
• Owned strategy and execution for 'Enemies' tech demo (GDC 2022) — 1M+ views in 24 hours, 4× engagement vs. any previous Unity demo
• Enabled proactive media planning and coordinated launch coverage across global markets by introducing early-visibility studio tracking (40 → 5,000+ projects).
• Developed multi-channel communications strategy for Unity Awards (2024-2025), solving B2B2C reach gap by enabling 100+ studios to promote through their communities, resulting in 14,000 signups, 36,000 votes, zero budget
• Established asset and consent workflows protecting creator IP. Thus enabling compliant, rapid distribution to media and partners globally