Work

Unity Awards

Unity, 2024–2025

• Product
• Campaign

My part: Built the platform and ran the program, with one colleague reviewing nominees

Flipped an awards program to self-service: studios nominated themselves and made their own promo, with no paid media.

• 14,000+registrations (+40%), up from 10,000 the year before
• 36,000+votes (+44%), up from 25,000 the year before

MWU Review

Unity

• Product
• Internal process

My part: Created, built and ran the program: set the criteria, built the system and worked with the studios

A pre-launch review program I built and ran: Unity staff play studios' games and send back one written report. 70 projects went through it.

• 70projects reviewed, in a program that did not exist before
• 1,284requests from Unity staff to play studios' games, all handled through the system

Asset Request Manager (ARM)

Unity, 2025

• Tool

My part: Led the project

One intake form with the legal terms built in, and every customer asset in one place, replacing email chasing and scattered Drives.

• Under 1 hrfrom a customer's request to assets ready, down from 3 weeks
• 1,000+customer requests managed in 2025

Enemies at GDC 2022

Unity, 2021–2022

• Campaign

My part: Owned the launch strategy, moved the date to GDC week, and coordinated PR, social, community and legal

Moved a tech demo launch from December to GDC week and planned around it: 1M+ organic views in week one, with no paid media.

• 1M+organic views in week one, with no paid media
• 7×first-day views against The Heretic: about 500,000 in 24 hours, against 71,000

Made With Unity project database

Unity, 2021–present

• Tool

My part: Led the project

A single source of truth for the games Unity's studios were making, grown from about 40 projects to more than 5,000 over five years.

• 40 → 5,000+tracked projects, over five years

One Marketing Request

Unity, 2025 to 2026

• Tool
• Internal process

My part: Built the intake and automations

One intake that adapts to what a teammate needs, so every marketing request arrives ready to act on.

• ~1,400marketing requests handled, 2025 to June 2026, where before there was only email and Slack

Diablo III on Nintendo Switch

Blizzard, 2018

• Campaign

My part: Developed the concept; coordinated fabrication, logistics and execution

Brought Diablo III on Switch to European media with two touring chests of consoles, instead of flying journalists to a US preview.

Journalists responded enthusiastically, and launch coverage and reviews were overwhelmingly positive.

Heroes of the Storm 2.0 in Europe

Blizzard, 2017

• Campaign

My part: Led the launch as franchise lead for Europe

A single press event that launched a franchise relaunch across eight European territories with one story and local voices.

• 8territories on one launch plan
• 150+media articles, against about 100 for a typical feature activity

NBA 2K in Italy

2K, 2016

• Campaign

My part: Supported the localised cover and secured the NBA player; the distributor Cidiverte ran the rest

A campaign built for one market that produced an order of 20,000+ additional units.

• 20,000+incremental unit orders